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Michelle Jones is 25, single, a young professional on the go. She enjoys shopping, hanging out with friends, and traveling during her free time. She is dependent on her mobile phone for weather updates, news, and also enjoys social media. Once she got so busy that she forgot to pay her credit card bill, missing one billing cycle. This led to penalties and a significant drop in her credit score. Now she can no longer do what she enjoys and she is living with a huge debt to pay, unable to use her credit card in a cashless society and unable to get loans to improve the standard of her life. This paints a bad picture not only of Michelle but of the credit card provider, and can cause bad publicity and huge damage to the business.
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This could have been avoided if she had received a text message reminder of her due date and credit card statement.

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Mobile Phone Statistics

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Image related to mobile phone marketing:

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• Over 50% of smartphone users check their smartphones right away when they wake up in the morning.
• Mobile phone usage in the US is now significantly higher at 51% than desktop 42%
• 68% of companies are now using mobile marketing in their overall marketing strategy.
• 71% of marketers believe that the core of their business is mobile marketing.
• 58% of companies have a team dedicated only to mobile marketing.

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With the statistics shown above there is no better way of notifying and alerting customers than through their mobile phone. Top corporations and marketers have seen a great significance.

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Citibank’s Worry-less Messaging with FONE API

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Michelle Jones is 25, single, a young professional on the go. She enjoys shopping, hanging out with friends, and traveling during her free time. She is dependent on her mobile phone for weather updates, news, and also enjoys social media. Once she got so busy that she forgot to pay her credit card bill, missing one billing cycle. This led to penalties and a significant drop in her credit score. Now she can no longer do what she enjoys and she is living with a huge debt to pay, unable to use her credit card in a cashless society and unable to get loans to improve the standard of her life. This paints a bad picture not only of Michelle but of the credit card provider, and can cause bad publicity and huge damage to the business.
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This could have been avoided if she had received a text message reminder of her due date and credit card statement.

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Citibank’s Worry-less Messaging with FONE API

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A Text Message Can Save the Day

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What if Michelle woke up one day with an SMS message containing a due date reminder and her billing statement on her phone? Do you think she would be able to pay her bills on time? Do you think she would be enjoying her old life as a young professional with a lot of things ahead of her? Maybe she would go to the nearest bank to pay or use her mobile phone at that very moment to transfer the balance and pay her bills with the use of FONE API.

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It all could have gone so differently for Michelle.

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